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Consumer Psychology and Behaviour Design

Are you a Maximiser or a Satisficer? Let’s find out!

Are you a Maximiser or a Satisficer? Let’s find out!

Are you a Maximiser or a Satisficer? Let’s find out!Gary van Broekhoven
Published on: 17/02/2025

Are you a maximiser, seeking the perfect choice, or a satisficer, content with "good enough"? Discover how your decision-making style shapes your happiness, spending, and daily choices! #Psychology

Behaviour DesignConsumer Psychology
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The Psychology Behind Effective Behavioral Design

The Psychology Behind Effective Behavioral Design

The Psychology Behind Effective Behavioral DesignGary van Broekhoven
Published on: 05/11/2024

Discover the art of behavioural design—a blend of psychology and design that shapes user actions. From nudges to habit formation, learn how it guides choices and enriches experiences.

Behaviour DesignConsumer Psychology
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AI Party: How AI is changing consumer psychology

AI Party: How AI is changing consumer psychology

AI Party: How AI is changing consumer psychologyMariam Tawfik
Published on: 27/10/2024

AI is changing consumer psychology, excelling at data analysis but missing human empathy. In my latest post, explore how combining AI’s strengths with deep human insights can make you invaluable in this evolving field.

Behaviour DesignConsumer Psychology
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“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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